Where and When to Begin Marketing



I’ve been working on my blog, marketing, business flyer updates, budgets, business plan and more.  While looking at some old marketing materials I stumbled on this article I wrote several years ago and thought it provided a great motivation reminder.  “The time is NOW!”

Many realize the simplicity of marketing, but they just don’t know where they should begin.  Analysis paralysis stops them in their tracks.  So many tasks.  Where to start?  So they don’t start.  They know what they must do, but don’t really have a plan, so they make disconnected efforts to achieve a hazy goal.  When they don’t see encouraging results right off the bat, they lose confidence, if any existed in the first place.

If there’s any correct time to start, it’s right now!  If there’s any proper place, it’s right where you are.  You’ll never feel you are completely ready, so you may as well begin immediately.

If there’s any secret to be learned, it’s the secret of taking action and never stopping.  You’ve heard Diana Ross sing when she was a member of The Supremes.  Hear now what she says about taking action:  “You can’t just sit there and wait for people to give you that golden dream; you’ve got to get out there and make it happen for yourself.”

The best time to market is when you don’t need anymore business.  The best source of new clients is old clients and quality not quantity characterizes the best marketing.  They realize their best marketing vehicle, and least expensive, is a satisfied customer.  They know the two best ways to measure their marketing are by customer retention and by profits, both a part of each other.

It’s wise to think of your marketing the same as you think about your rent.  You pay it and never think twice.  It’s also wise to think of your marketing as breathing.  You couldn’t exist with only one breath, or even two or three.  Don’t think you’re going to attract a new customer with only one effort, or even two or three.  You keep breathing and stay alive.  You keep marketing and stay profitable.

Every part of your success is dependent upon one individual.  You are that individual.  You’re in charge.  You say when to begin.  You’ve got the insight to make the right decisions now.  To succeed, you’re going to need that insight, along with courage and conscientiousness.  If you’re frightened of making mistakes, you’re sunk.  Accept that you’ll make mistakes.  Each one has a lesson to be learned.

There is no need to hit a home run the first time you’re at bat.  A single will do, then another single, then another, one following each other, none grandiose, but all bringing you closer to your goal.

Be fully alert to what has changed and what must never change.  Know the difference between change and improvement.  Analysis paralysis is a condition that has been eliminated from your world.

Take charge and be the amazing person you were born to be!  Follow your dream.  Find your passion.  Live this life to the fullest!  Live with intent.  Most of all maintain your integrity while you move through this journey!  You ARE ready!

Confucius ~ “Our greatest glory is not in never falling, but in rising every time we fall”



Where and When to Begin Marketing


  1. Rhonda Koch says:

    Thank you for posting this, I was nice to hear encouraging words. Thank you so much for all the great advice you have given

    • LynetteSmith says:

      You’re welcome Rhonda 🙂 I’m glad you liked the article I wrote. My goal is to always communicate things that are positive, uplifting, helpful as well photography related too. I think its important for some inspiration and motivation to remind us we’re on the right track and to keep pursuing out passion. That sometimes we get derailed….and just need to be re-motivated and energized 🙂 I’m enjoying watching your photos and talent shine! Will buzz you this weekend now that things have settled down and happy to meet up for coffee as we planned. Have an awesome day!

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